film - The Jungle Book
advertising & marketing ways to promote a film to an audience: social media & participatory media - sponsored ads / snapchat filters / 'sharing' button trailers - teaser trailers (shorter & more in advance) / cinema trailers well-known actors - fanbase / interviews print media - sides of buses / billboards / posters franchise brand names word-of-mouth websites clothing promotions marketing - involves all of the deals done to get films shown & promoted - promotion involves: - 'above the line' advertising - paid - funded as part of the project (e.g. trailers , spin offs, posters, billboards) - mutual benefit / interest to the film & other commercial agency (e.g. McDonalds Happy Meal w/ film theme) - 'below the line' & related merchandise - publicity which is not paid for but still generates mutual benefit / interest (e.g. interview w/ star in newspaper / magaz...