EW Media Studies

Newspaper key words masthead - title of the newspaper displayed on the front page caption - brief text headline - phrase that summaries the main point of the article - usually in large print & a different style - catch reader's attention  main image  - dominant picture - usually filling much of the front cover stand first   - block of text that introduces the story - usually in a different style to the body text & headline byline - where the name of the reporter is included at the beginning of the article standalone - picture story that can exist on its own or on a front page leading to a story inside splash - the main story cross-head - subheadings that appear in the text of the article plug - usually at top left and right hand corners of page displaying promotions / special offers / price

Fonts representative of meanings and symbolism due to the way that they look and are seen by the reader they way that they are seen, e.g: - fashion font - sleek/ basic/ clean - professional & modern - expected from industry - royal font - extended tails on the lettering - prestige - making audience think about royalty - known to think in this certain way due to the aesthetic of the font The Daily Mail (tabloid) - very direct & bold - easy to notice - background - dark red & foreground white lettering of newspaper's band - contrast - light text stands out on dark background - supporting Labor Party The Daily Telegraph  (broadsheet) - extended tails on lettering - harder to read - traditional look - upper class History The Daily Mirror 1903 - founded, by Alfred Harmsworth 1917 - one copy = 1p 1934 - target audience transformed from middle class reader to lower class - reach a larger lowbrow audience at the time 1945 - (WW2 ended) during & a...

Newspapers differences between tabloid and broadsheets: - layout of front covers - type of stories that they prioritize The Daily Telegraph - broadsheet  - more text and  smaller font  - elderly who have particular knowledge and viewpoints - unbiased towards matters - allows audience to form own decisions - focus on current affairs about politics  - aimed towards middle class Daily Express - tabloid  - less text & main headline story is short and straight to the point - gossip type stories between celebs - clear difference w/ broadsheet - biased - tell audience what to believe - aimed towards working class