EW Media Studies

BBC Radio One - Breakfast Show - industries     - audiences     - context (economic, political, cultural) Public Service Broadcast (PSB) Provider: - broadcasting intended for public benefit , not purely commercial interests - non-biased - gov funded - communications regulator ( Ofcom ) - fulfill requirements for license to broadcast - public service remit - Reithian principles (educate, inform, entertain) 5 "public purposes" of BBC 1) provide impartial info, help people understand world 2) support learning for all ages 3) show creative , high quality & distinctive output 4) represent diverse communities in UK, support creative economy 5) reflect UK , culture, values Radio 1's Remit - entertain, egage broad range of young listeneers w/ distinctive mix of contemporary music & speech - target audience 15-29 y/o (&younger teens), mainstream - range of new music, support emerging artists (esp UK) & platform for live music...

Curran & Seaton 's theory - big conglomerates' primary purpose is: profit (£££) & power - dominated by small group of large companies (the big 6) - similar story lines (e.g. Fast and Furious) - likely to be successful again - small concentrated ownership - less choice for consumers - smaller companies - (e.g. 16 films - 'I, Daniel Blake') - make products that are more diverse & niche  Cultivation theory  ( George Gernbner ) - studied effects of TV on people / repeated representations - gradual long-term effects - repeated representations grow (cultivate) our ideas & perceptions over time - reinforces dominant ideologies - resonance - correlate aspects of own life w/ TV - amplifies perceptions of world / own experiences → mean world syndrome - believe world to be more dangerous than reality - passive audience - doesn't acknowledge differences (gender / ethnicity / ect)