EW Media Studies

Curran & Seaton 's theory - big conglomerates' primary purpose is: profit (£££) & power - dominated by small group of large companies (the big 6) - similar story lines (e.g. Fast and Furious) - likely to be successful again - small concentrated ownership - less choice for consumers - smaller companies - (e.g. 16 films - 'I, Daniel Blake') - make products that are more diverse & niche  Cultivation theory  ( George Gernbner ) - studied effects of TV on people / repeated representations - gradual long-term effects - repeated representations grow (cultivate) our ideas & perceptions over time - reinforces dominant ideologies - resonance - correlate aspects of own life w/ TV - amplifies perceptions of world / own experiences → mean world syndrome - believe world to be more dangerous than reality - passive audience - doesn't acknowledge differences (gender / ethnicity / ect)

The Daily Mail & The Guardian newspapers - May 4th 2017 edition

NEA preparation 30 marks = 30% of total grade practical product + statement of intent (350 words) - brief 2: print ideas: - made in london - kids from rough areas of London (e.g. Croydon - stabbings, drugs, ect) swap with kids from posh areas (e.g. Berkshire) / date / reality TV show about kids in London - keeping up with the Kardashians but London group of friends - 'Forrest Gump' intertextuality - reality TV show like the E4 drama 'Skins' but based on real people - each episode focuses on someone - all linked - e.g. 'the people behind the disability / illness' - the great british bake off / nailed it - sabotaged cooking (e.g. salt instead of sugar) - kids version of drag race - educating bracknell / london - people go to haunted locations - conspiracy theorists vs closed minds - job swap - kids from different backgrounds / social classes swap jobs - teenagers / adults - - snobby people with no jobs try low skilled jobs - retail /waitress / bi...

Radio - Radio 1 Breakfast Show Component 02 Section A - industries & audiences - regulated ( industries ) - reflects BBC' remit & public purposes (inform, educate, entertain) ( industries ) - reaches & maintains audience through content ( industries & audiences ) - uses technology to reach wide audience / respond to technological change ( industries & audiences ) BBC radio stations: Ofcom: (what types of radio do we listen to?) https://www.ofcom.org.uk/__data/assets/pdf_file/0019/160714/media-nations-2019-uk-report.pdf

Million Reasons - Lady Gaga media representations = the way events, issues, individuals are represented through processes of selection & combination, includes: the way the media, through representation, construct versions of reality the process which lead media producers to make choices about how to represent events, issues, individuals and social groups the effect of social and cultural context on representations how and why stereotypes can be used positively and negatively how and why particular social groups, in a national and global context, may be under-represented or misrepresented how media representations convey values, attitudes and beliefs about the world and how these may be systematically reinforced across a wide range of media representations how audiences respond to and interpret media representations Lady Gaga - background real name: Stefani Joanne Angelina Germanotta - Laga Gaga is a construct music inspiration: Madonna / Michael Jackson / David ...

Billie Jean - exam Qs Q: Analyse how the Billie Jean music video by Michael Jackson uses stereotypes to represent a varying representation of ethnicity . [10 marks] Include: - analysis of stereotyping in the video, considering media language elements specific to music videos (e.g. lighting, setting, locations, costumes, props, makeup) and sound - links to social, historical and cultural references - accurate analysis of how the Billie Jean music video uses stereotypes to represent a variety of images of ethnicity, which provides logical connections and a good line of reasoning Plan - intro - social, historical and cultural - mise-en-scene and media lang (camera, editing, 3+ mise-en-scene) - conc P oint (ethnicity- positive/negative) E vidence  (media language / mise-en-scene) T echnical land / code / theory (context) E valuate (link) In my essay, I will be analysing the ways in which the Billie Jean music video (1982) , by Michael Jackson, uses stereoty...