EW Media Studies

Million Reasons - Lady Gaga media representations = the way events, issues, individuals are represented through processes of selection & combination, includes: the way the media, through representation, construct versions of reality the process which lead media producers to make choices about how to represent events, issues, individuals and social groups the effect of social and cultural context on representations how and why stereotypes can be used positively and negatively how and why particular social groups, in a national and global context, may be under-represented or misrepresented how media representations convey values, attitudes and beliefs about the world and how these may be systematically reinforced across a wide range of media representations how audiences respond to and interpret media representations Lady Gaga - background real name: Stefani Joanne Angelina Germanotta - Laga Gaga is a construct music inspiration: Madonna / Michael Jackson / David ...

Billie Jean - exam Qs Q: Analyse how the Billie Jean music video by Michael Jackson uses stereotypes to represent a varying representation of ethnicity . [10 marks] Include: - analysis of stereotyping in the video, considering media language elements specific to music videos (e.g. lighting, setting, locations, costumes, props, makeup) and sound - links to social, historical and cultural references - accurate analysis of how the Billie Jean music video uses stereotypes to represent a variety of images of ethnicity, which provides logical connections and a good line of reasoning Plan - intro - social, historical and cultural - mise-en-scene and media lang (camera, editing, 3+ mise-en-scene) - conc P oint (ethnicity- positive/negative) E vidence  (media language / mise-en-scene) T echnical land / code / theory (context) E valuate (link) In my essay, I will be analysing the ways in which the Billie Jean music video (1982) , by Michael Jackson, uses stereoty...

The Jungle Book - exam Qs Q: Explain how Disney used media language and representation withing their advertising and marketing of The Jungle Book (2016) to reach their target audience. Discuss how they used social and cultural contexts to do this. [10 marks] - notes on poster and UK teaser trailer - analysis of representation in the poster and trailer considering media language elements such as camera angles, editing, mise-en-scene elements (lighting, settings, locations, costumes, props, makeup) and sound - links to social and cultural references Plan: - intro - social and cultural - advertising and marketing - link to social and cultural and attracting audiences - conclusion - back up points and remind examiner how media language and representation is shown in the posters and trailer to reach Disney's target audience As one of the largest film conglomerates Disney employed many marketing and advertising techniques to draw their target audience to their film 'The ...

Billie Jean - Michael Jackson - AS Case Study Media Theoretical Framework - AS - Component 1 Michael Jackson - 1982 1. what representations are being shown? stereotypes? detectives - cliche 80s detective drama - cloak / hiding behind newspapers / magnifying glass - Pink Panther homeless - stereotypical - male -> subverted (after money was put in the cup) women in the bed - mysterious - hear 'Billie Jean' yet don't see her - only in bed neighbour - old nosy granny (1st calling detective) / old (shower cap) / female 2. what is the narrative? 1st impression: Billie Jean has a child w/ Jackson yet he isn't interested in a romantic relationship - unwanted attention from press - constantly followed black & white - detective & homeless man Jackson walks across street detective watches Jackson dances Jackson enters hotel room - detective & neighbor watching Jackson gets into bed w/ someone detectives @ window then Jackson disappears & be...

Q: Explain how the representations in magazines reflect their contexts. Refer to The Big Issue covers you have studied to support your answer. [10 marks] - Hamilton (straight men / BAME) / Boris and ghosts (Boris / Nigel) - point evidence theory evaluate (PETE) x4, conclusion sentence - social / political / cultural contexts at timer Throughout my essay, I will be evaluating the ways in which 'The Big Issue' uses representation in its magazine covers to reflect the social, political and cultural contexts of the 21st century time period in Britain. This includes the representation of heterosexual males in the "all rise" issue and the representation of various politicians in the "Boris the pumpkin issue". The "all rise" publication (issue 1381), highly involves the representation of heterosexual males, via the 'Hamilton' Broadway musical star, Lin-Manuel Miranda, who is featured as the main image in the foreground of the poster, with hi...

Analysing unseen Big Issue covers Example Qs: Q: how is intertexuality used to represent the main character? - all relating to films / TV shows that Cumberbatch has stared in, e.g: dragon from the 'hobbit' rubber duck 'Sherlock' 'the imitation game' Q: how are the values of The Big Issue organisation presented on this front cover? (theorists: Curran & Seaton) ' vendor-centric' - charity work is led by the hopes & aspirations of Big Issue vendors 'inclusive' - social & financial inclusion 'non-judgmental' - work w/ anyone who is prepared to self-help - non-judgmental - not using star power / theory / quality - missing teeth / yellow teeth - homeless - rough life - judge people based on appearance (conscience / unconscious) - God-like background - seen the light - positive - "the incredible, - work w/ anyone prepared to self help - determined - obviously been through struggles - won't give up...

Theories Barthes - semiology can be applied to any sign (including language / images) to examine connotations & ideology draws attention to the naturalising effect of ideology in any text - applies particularly to newspapers & magazines - headlines typically assume a shared view of the world w/ the readers in order to be easily understood Neale - genre theory can be applied to any media product that has genres & links together media language, audiences & industries the concept of genre as a shared code explains how genres can change (e.g. the 'quality' press becoming more like tabloids) & hybridise (e.g. the middle-market tabloids, such as the mail - that follow both tabloid & broadsheet conventions) Baudrillard - postmodernism can be applied to any cultural product ,  particularly applies to news about news / celebrities who are famous for being famous - where there is no sense of a 'real' person behind the hyper reali...

Magazines - frequency = how often they are published (The Big Issue - monthly) - appeal = who / how are they appealing to target audience - revenue = amount of money they make audience: - niche - mass market types of magazines: - special interest - about particular things (e.g. Birdwatching) - niche audience - automotive titles - (e.g. Cars) - young women's titles (e.g. New Women) - entertainment - films (e.g. Empire) - celeb gossip institutions: - 5 big magazine companies: (multiple changes in last 3 yrs) Emap - Bauer Media Group / Ascential IPC Media - Time Inc National Magazine Company - Hearst Magazines UK Conde Nast Dennis Conde Nast: - titles they are responsible for: (many fashion-based)      - British Vogue   - 220,000      - Teen Vogue   - over 1 mill - 17,000 looking online      - The New Yorker   - over 1 mill      - Tatler   - 90,000     ...