newspapers - fonts / history

Fonts

representative of meanings and symbolism due to the way that they look and are seen by the reader they way that they are seen, e.g:
- fashion font - sleek/ basic/ clean - professional & modern - expected from industry
- royal font - extended tails on the lettering - prestige - making audience think about royalty - known to think in this certain way due to the aesthetic of the font

The Daily Mail (tabloid)
- very direct & bold - easy to notice
- background - dark red & foreground white lettering of newspaper's band - contrast - light text stands out on dark background - supporting Labor Party

The Daily Telegraph (broadsheet)
- extended tails on lettering - harder to read - traditional look - upper class

History
The Daily Mirror

• 1903 - founded, by Alfred Harmsworth
• 1917 - one copy = 1p
• 1934 - target audience transformed from middle class reader to lower class - reach a larger lowbrow audience at the time
• 1945 - (WW2 ended) during & after WW2 supported Labor Party
• 1960 - best selling tabloid
• 1978 - The Sun overtook the mirror in circulation
• 1995-2004 - Piers Morgan was the editor
• 2003 - financial support given to the anti-war protest

The Daily Telegraph

• 1855 - founded by Arthur B Sleigh as The Daily Telegraph and Courier
• 1908 - controversial interview with the German Kaiser - damaged Anglo-German relations - added to tensions in the WW1 build up
• during WW2 - The Daily Telegraph covertly helped in the recruitment of code-breakers with their crossword as a test
• 1960 - Sunday telegraph launched
• 1980 - 1.4 million readers
• 2004 - electric telegraph launched - purchased by the Brandy Brothers for £665 mill

• masthead is bold and red on Daily Mirror to show they support labour also links to modern.
• the house style is all almost identical for every newspaper that they publish.
• seems crowded due to all of the colour and photos
• solid bold text without being too ornate

• plain background and not much colour so there is not really any confusion.
• masthead has elegant and sophisticated font to show the paper is for a higher class.
• mainly focused on political issues or hard news as it is key for their audience.