newspapers - conventions

Newspaper key words

• masthead - title of the newspaper displayed on the front page
• caption - brief text
• headline - phrase that summaries the main point of the article - usually in large print & a different style - catch reader's attention 
• main image - dominant picture - usually filling much of the front cover
• stand first  - block of text that introduces the story - usually in a different style to the body text & headline
• byline - where the name of the reporter is included at the beginning of the article
• standalone - picture story that can exist on its own or on a front page leading to a story inside
• splash - the main story
• cross-head - subheadings that appear in the text of the article
• plug - usually at top left and right hand corners of page displaying promotions / special offers / price