glossary

Glossary

• technical codes - layout, design, positioning, house style, font, size, quality of photographs, cropping choices, anchorage
• visual codes - images, mise-en-scene, costume, colour palette, masthead
• genre - what type of newspaper it is, narrative, made of address, headlines
• house style - a companies preferred manner of presentation and layout of written material
• masthead - title of the newspaper displayed on the front page
• caption - brief text underneath an image describing the photograph or graphic
• headline - a phrase that summaries the main point of the article, usually in large print and a s different style to catch the attention of the reader
• byline - where the name of the reporter is included at the beginning of the article
• standalone - picture story that can exist on its own or on a front p[age leading to a story inside
• splash - the main story
• crosshead - subheadings that appear in the text of an article
• plug - usually at the top left and right hand corners of the page displaying promotions. special offers or price of the newspaper
• semiotics - 
  how meaning is constructed through language and codes
• denotation - the straight forward (common sense) meaning of a sign - what is actually shown in a image
• connotation -  what the sign signifies - more personal than the denotation - personal ideas feelings about it
• ideology - a system of ideas & ideals, especially 1 which forms the basis of economic / political theory & policy
• discourse - written / spoken communication / debate
• ideological discourse - communication that upholds a particular ideology / set of ideologies - discourse that serves to sustain / challenge social positions
• dominant ideology - ideologies / beliefs that we live by in our day-to-day lives & often do not question - become 'natural, common sense' things to do - effectively dissuades people from rebelling against these beliefs & keeps a sense of stability in society - include beliefs about gender roles, economy & social institutions.
• hegemony (Gramsci) - leadership / dominance, especially by one state / social group over others