newspapers - The Times web 2.0 (edit)
The Times Web 2.0
The Times
-who owns it: Jim Mullen CEO & owned by Reach Reach plc company.
- print circulation figures: 1,070,000 everyday
- online circulation figures: 8,452,000 everyday
how does the print version have similar traits to the online version of the paper?
the main advertising on the front page is usually more high class or things to do with the newspaper itself. for example there is an advert in one paper for war horse by Michael Morpurgo and Donatella Versace in a magazine. this magazine would have been targeted at a higher class and literary audience most likely.
who advertises on the online version of the newspaper?
on the online site the top advertisement is for a run that will be taking place next year and tells people the website to get more information, tickets and how much they cost. however many of the other adverts as you scroll down the page are for the newspaper itself. one of them was to do with the rugby world cup and how you can 'click of this image' on the webpage to get all of the latest news, scores and other important information to do with the world cup, only on the times. there are numerous adverts to get people to explore the webpage fully and try and entice people into subscribing. it may be true that after you have subscribed to the website that you have more targeted advertisements but it is unknown. they would be able to target audiences on the website as they can use their data to fins ads that will appeal to them.
how do the print and online version of the paper differ?
who advertises in the print version of the paper?
The Times
-who owns it: Jim Mullen CEO & owned by Reach Reach plc company.
- print circulation figures: 1,070,000 everyday
- online circulation figures: 8,452,000 everyday
how does the print version have similar traits to the online version of the paper?
- both of the papers have got similar information relating to topics (e.g. politics / economical issues etc)
- both have a singular image to go along with the story, then a large amount of writing & info for each story
- both seem to use the same font but it is hard to tell without a physical copy of the print newspaper
- online version is v inclusive, w/ a lot of different topics & stories (whilst also sticking to the more favoured topics), whereas the print version mainly stays on the topics of politics & economics & it only has a limited space in each issue (most important topics for them to include)
- the online version of the newspaper has different sections & v structured - easier for the reader to gain as much information as quickly & easily as possible - print version is unable to do this don't have a wide enough range of topics in each issue to compartmentalize
the main advertising on the front page is usually more high class or things to do with the newspaper itself. for example there is an advert in one paper for war horse by Michael Morpurgo and Donatella Versace in a magazine. this magazine would have been targeted at a higher class and literary audience most likely.
who advertises on the online version of the newspaper?
on the online site the top advertisement is for a run that will be taking place next year and tells people the website to get more information, tickets and how much they cost. however many of the other adverts as you scroll down the page are for the newspaper itself. one of them was to do with the rugby world cup and how you can 'click of this image' on the webpage to get all of the latest news, scores and other important information to do with the world cup, only on the times. there are numerous adverts to get people to explore the webpage fully and try and entice people into subscribing. it may be true that after you have subscribed to the website that you have more targeted advertisements but it is unknown. they would be able to target audiences on the website as they can use their data to fins ads that will appeal to them.
how do the print and online version of the paper differ?
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