newspapers - online newspapers

online newspapers

pros

• can be updated quickly and easily without having to publish any new copies - online notifications
• doesn't waste a large amount of paper
• more accessible for all different types of people
• reduce company costs - don't need as many staff

cons

• can be easily hacked to change the news to things that are obviously incorrect without anyone knowing
• people believe anything that they read online

David Gauntlett's theory

• web 2.0 is "harnessing collective intelligence"
• web 2.0 - the idea of "media gods" have somewhat lessened with advent of YouTube and social media as we know it
• internet users have the ability to share & comment on other users content / property, via the multitude of social media sites available - effectively gives everyone the ability to become a producer / critic of media
• gone from a passive → active audience

audience pros and cons:
convenience, access, technology, ephemeral, interactivity, participation, content, context, presentation, Gauntlett, cost, cost, niche access.

institution pros and cons:
synergies, revenue streams, advertising, audience sizes, additional context, cost, cost of production and distribution, audience data, audience feedback, brand extensions, Gauntlett

net readership
daily mirror: net readership- 17,484,000   print- 6,847,000    online- 14,001,000   (higher)
daily telegraph: net readership- 16,357,000   print- 3,293,000   online- 13,064,000

recession

• recession = people don't have as much spare money to buy newspapers when its free online
• online newspapers - allow people to access their news at any time and it to be the most recent thing
• print editions - already old news by the time they are out & don't have the essence of time
• advertisers can advertise online for free and also reach a much larger audience - more worthwhile
• advertising revenue has decreased & pays for around 70% of the newspaper costs
• the circulation of print newspapers has decreased largely over the last few years bc:
• online news is the primary source of news
• online news is much more easily accessible for people and gives them the most current and important news anytime & anywhere
• online news are easier & more cost effective for advertisers to put their adverts - print papers are losing a large mass of their funding
• online news is better for the environment - less waste from physical print papers - important in today's society