magazines - The Big Issue

Analysing unseen Big Issue covers
Example Qs:


Q: how is intertexuality used to represent the main character?
- all relating to films / TV shows that Cumberbatch has stared in, e.g:

• dragon from the 'hobbit'
• rubber duck 'Sherlock'
• 'the imitation game'

Q: how are the values of The Big Issue organisation presented on this front cover? (theorists: Curran & Seaton)

• 'vendor-centric' - charity work is led by the hopes & aspirations of Big Issue vendors
• 'inclusive' - social & financial inclusion
• 'non-judgmental' - work w/ anyone who is prepared to self-help

- non-judgmental - not using star power / theory / quality - missing teeth / yellow teeth - homeless - rough life - judge people based on appearance (conscience / unconscious)

- God-like background - seen the light
- positive - "the incredible,
- work w/ anyone prepared to self help - determined - obviously been through struggles - won't give up on him (himself / The Big Issue)

Q: who are the likely audience for a magazine with this cover and what devices are used to provide audience recognition?
- the yellow submarine - The Beatles fans / older audience - nostalgic - 60s font
- "the making of a timeless icon"
- video called "the yellow submarine" - looks psychedelic - bright colours - same drawing used
- "dive inside" - submarine
- windows - The Beatles inside - in picture - iconic hairstyles / beard / mustache - help audience identify band members further
- "timeless" - everyone is the developed world / Western countries heard of, despite many Big Issue readers not being around during The Beatles